#localGovMatters – Tourism

This week on #LocalGovMatters Gwyn met with the Wisconsin Department of Tourism Secretary, Sara Meaney to discuss the growth and effects of tourism in Wisconsin. The podcasts begins with Secretary Meaney discussing her career, and how she came to be Secretary of the Wisconsin Department of Tourism, before moving into the economic effects of tourism in Wisconsin.

According to Secretary Meaney, tourism plays a significant role in the economy of Wisconsin, generating billions of dollars in tax revenue and directly impacting hundreds of thousands of jobs.

Near the end of the podcast, Secretary Meaney described the “Halo Effect” and its economic significance for Wisconsin. According to Meaney, this effect led to double-digit growth for the Wisconsin tourism sector in 2018. Secretary Meaney discusses looking at ways to change media perception of Wisconsin to further exacerbate these effects in the coming years.

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